Clothing maker Dussault Apparel Inc is launching a new lower priced collection aimed at younger shoppers who are trimming their spending amid the economic downturn.

The collection, called Deuce by Dussault, is due to be in stores later this summer, with prices ranging from $40.00-$60.00 for T-shirts, $200-$300 for hoodies and $40-$50 for hats.

Company founder and CEO Jason Dussault said: “I have always stood for affordable luxury and I am designing this line for fashion forward shoppers, those in their 20s and 30s who are trimming spending amid the financial crisis and are seeking lower prices.”

The collection will not be limited in runs, and because it will have a broader retail distribution and will be more widely available the company expects additional savings in production costs.

Tags: dussaultapparel

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